Affiliate business copywriters however must be aware of the extent of how much they can express their creativity. There affiliate programs, for instance, that do not allow their links, flash ads, and buttons to be modified in any way. There are businesses that want to be consistent with their products’ branding. This means that all of their affiliates must use certain uniform slogans, title phrases, colors, images, fonts, and many other elements. Sometimes, too many changes on affiliate materials can be considered as a breach of contract. This means that the program partner may refuse to give payment for the referrals generated by overly modified ads.
1. Avoid foul words. While using foul words can sometimes be effective in sending a powerful message across the consumers, these same words can make the website a subject of adult filtering software. In writing affiliate marketing copies, use a voice that is appropriate with the product or service being promoted. Stay wholesome as much as possible.
Porn makes a lot of money, but if you are interested in promoting porn, stick to porn itself. If you’re website deals with wholesome products and services, do not attempt to include adult sites in your affiliate ads. Adult content automatically limits the website in its appearance in search engines. No matter how preppy, clean, and kind the voice of the website is, if search engine spiders find any adult content in the site, they will categorize the website as adult.
2. Make the copy personal. Readers will be more curious about the product or service if the affiliate marketers’ pre-selling page involves situations to which they can relate. Providing plots, anecdotes, and remarks that people commonly experience in their lives will build the readers’ affinity towards the featured product or service. In other words, the affiliate marketer must answer the question, “How will this product (lipstick, baseball bat, T-Shirt, slippers, ointment, orange drink, etc.) make my life better?”